Today, nearly all big businesses have a public commitment to "corporate social responsibility" (CSR). Wal-Mart has announced sweeping environmental goals related to energy efficiency and "green" packaging. Hewlett Packard is opening training centers for small business owners to learn how to grow their businesses with technology. And Hain Celestial Group has started an initiative to better understand consumer’s community priorities and to develop “social purpose” programs.
Even though the business value of CSR has been well established, it's often overlooked by entrepreneurs with a new business idea. That's a grave mistake, because a strong CSR program can help you cut costs, enhance brand awareness, access new sources of venture capital, improve customer loyalty, and set your business apart from larger competitors.
That's why we're pleased to offer Corporate Social Responsibility 101 for Entrepreneurs, an interactive webinar about the opportunities and challenges associated with social and environmental responsibility for new business ideas. In an hour-and-a-half, we'll cover:
¨ A general overview of corporate social responsibility, and why it's valuable to entrepreneurs.
¨ Key CSR issues, including energy efficiency, labor standards, product safety, and corporate governance.
¨ Simple and low-cost ways to demonstrate your commitment to "good business ethics".
¨ Metrics to track your progress, and how to measure the value of your CSR programs.
¨ Ways to publicize your efforts to maximize the financial rewards of corporate citizenship.
The webinar is hosted by Jennifer K. Woofter, president of Strategic Sustainability Consulting (SSC), a Washington, D.C. based company that specializes in providing under-resourced organizations with the tools and expertise needed to manage their social and environmental impacts. Using a combination of traditional strategic planning techniques and cutting-edge sustainable development knowledge, we offer clients a highly customized approach to bridging the gap between values and performance.
Sign-Up at www.sustainabilityconsulting.com (click Events)
Space is limited to 20 people to ensure an interactive experience where you can ask questions and get real answers, so reserve your space today. Once you've signed up, you'll receive an email with log-in and call-in details.