RESOURCES: WeBreatheGreen.com

As our network of contacts grows, we've recently run across several companies with super cool products and services. Not only do they make use of cutting edge technology and capitalize on the Web 2.0 social media frenzy, they also offer great ways to learn more about how people are thinking about the environment.

So with much enthusiasm, I encourage you to check out Peacock Nine and their WeBreatheGreen tool. Here's a summary from their Vice President, Leila-Scott Mitchell:

Peacock Nine is a boutique consumer research and strategy consulting firm based here in Chicago and Shanghai. Our goal is to help close the gap between companies/decision-makers and their customers/consumers so that they can place safer “bets” (product portfolio, pricing, communications, organizational strategies, etc.) that are aligned with the unmet needs of those they serve. While we conduct traditional market research (focus groups, surveys, etc.) we are also leading the revolution when it comes to creative consumer research by continually adding to and revising our suite of online research tools.

Philosophically, we are a team of creative, ravenously curious individuals who believe in helping our stakeholders fulfill their personal passions. My personal passion, for instance, is to make a positive and lasting contribution to the “Green Movement”! Our latest foray into helping our clients understand the green world is www.WeBreatheGreen.com.

WeBreatheGreen is an online community of eco-conscious individuals who are willing to share their voices regarding the “green” marketplace (product ideas, packaging preferences, best practices, messaging refinement, etc.), ultimately serving as advisors to decision-makers who understand the importance of their customer’s/consumer’s opinion. The benefit of utilizing a Customer CabinetTM such as WeBreatheGreen is continual access to an otherwise “expensive” sample, longitudinal data collection and consumer-driven insights for a fraction of the cost of traditional market research. In short, a community like WeBreatheGreen gives our client’s significant competitive advantage by tapping into the collective intelligence of their existing and potential customers/consumers.

I love the idea of tapping into the mind of the eco-conscious individual--what a cool way to help keep the Green Movement chugging along!