VIEWS: Going Green at Women Owned Businesses

Dispatch from SSC President Jennifer Woofter

On Wednesday night I had the great pleasure to speak at the Greater DC Chapter of the National Association of Business Owners as part of their Entrepreneurial Excellence Series. The night’s topic was Going Green is Good For Business, and I was joined by two other fabulous women:

Antonella LoRe is the founder of Capital Green Cleaning a new commercial cleaning company serving the Washington, DC area. Capital Green Cleaning uses only environmentally-friendly cleaning products and is certified by the Green Clean Institute. She told the group about her decision to start a green business in the midst of the recession and the reality that green doesn’t to be more expensive.

Diane MacEachern is an entrepreneur, speaker, and author of multiple books including Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World. Diane is passionate about empowering consumers — especially women — to use their marketplace clout to protect the environment, and she spoke eloquently about the power of women business owners to positively impact the environment.

Although it was pouring down rain and I was definitely coming down with a cold, I had a warm fuzzy feeling sitting with other women business owners talking about issues so near to my heart AND so critical to our collective success in the marketplace.

I find that small business owners often have “green” values, but don’t know how to act upon them. Day to day pressures of payroll, purchasing, and business development sweep everything else aside—including the desire to be environmentally friendly. What I hope the women at the NAWBO event took away from our talk is that it doesn’t have to be one or the other: we can do good AND do well at the same time.