ANALYSIS: Green Mobiles – a Rising Trend in the Market

Consumption is going greener and greener worldwide and this in turn is encouraging companies to provide eco-friendly and energy efficient products and services to boost their image and also cut on costs. Green technologies have been on the market for a long time (i.e. energy saving computers) and now the cellular phone segment is quick in catching up.

By applying green technologies, cellular phone companies reduce the overall production costs, as well as waste, and increase demand due to the rising environmental awareness of the consumers.

The general manager of Sony Ericsson Malaysia, Alex Wong, said that with rising energy costs and the threat of global warming, producing green technology mobile phones could assist businesses to reduce their carbon footprint, minimise waste and increase energy efficiency, as The Star Online reported.

A product recycling programme, for example, can make buyers aware of a company’s concern for the environment and encourage customer loyalty

Wong says the company implements a life-cycle approach in product development, taking into account aspects such as materials, design, supply chain, manufacturing, logistics, product use and end of life treatment. In line with that, Sony Ericsson recently introduced its GreenHeart programme.

Meanwhile, Nokia Singapore, Malaysia and Brunei general manager Vlasta Berka says the company has incorporated many green elements in its cell phones with energy-saving features to ensure recyclability for a higher percentage of Nokia phone parts. Consequently, he says, up to 80% of Nokia’s devices can be recycled. In addition, the company has reduced the size of its packaging and uses more recycled materials something which has reduced the overall production costs.

It improves our risk management, often makes good economic and business sense, and reinforces our brand. Also, producing green technology mobile phones is definitely a trend globally and we have the potential to influence and make a difference with our 1 billion users globally.

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