It’s a point that’s come up on our blog several times- employee satisfaction is positively correlated with investment in CSR activities. This is shown through improved retention rates and reportedly happier employees.
A recent survey conducted by Harris Interactive points out that the goodwill generated by sustainability activities might start before an employee even signs with a company. The study found that 6 in 10 full-time workers look at a company’s environmental impact when evaluating whether or not they want to work there (that’s the same percentage that looks at profit margin). Click here to read the full story on msnbc.