Amplify Your Sustainability Megaphone

If you are a sustainability professional trying to grow your reputation and credibility, chances are you are using the internet to document and share your experience, opinions, and talents. But are you making the most of the tools at your disposal?

To really generate buzz, you need to be getting your words out in front of people where they can't help but see your brilliance (in a non-obnoxious way, of course!).

To get the biggest bang for your buck, you have to think like a publisher. So the next time you finish a project, make sure to use this handy checklist to make sure you exhaust your publicity options:

• Write up a case study.

• Summarize the case study in a blog entry.

• Tweet about your blog entry.

• Post the case study on your Facebook profile/page.

• Share your blog entry on Google+.

• Write a press release (and post it to a sustainability-related platform like CSRwire, or just simply submit it to the free press release websites you can easily find on Google).

• Turn on your webcam and record a few thoughts about the project, then post it to YouTube.

• Post a link to the case study in relevant LinkedIn groups, and ask for feedback in the comments.

In short, make sure that you are providing the information in a variety of ways and across several platforms. That will ensure your information is easy to find and has staying power for months to come.

If you found this information helpful, you'll love our Social Media for Sustainability Professionals, an 8-week, online and self-guided program that provides everything you need to make the most of social media in 2012.