Happy 10th Birthday SSC!

Today, we celebrate another rewarding year since SSC was founded and we want to thank you being part of our sustainability journey.  In case you missed it, we wanted to share one of our popular blog posts from this year.  Enjoy!

Honesty is the best policy, right? According to customers, the answer is yes. Public relations and communications firm Cohn & Wolfe conducted a study on authentic brands by company to see consumers are demanding. In fact, the top three qualities or behaviors that people want to see from big companies are communicating honestly about products and services, not letting customers down, and acting with integrity all times.

Fast Company then asked people in the United States and 11 other major markets what they wish to see from brands, and do you know what was on the bottom of the list? Innovation, great products, and having a popular brand.

Chipotle is taking note of all of these points: the Mexican-food chain recently announced that they will stop serving pork at hundreds of their locations when one of their suppliers violated Chipotle’s standards. So how exactly is Chipotle giving their customers authenticity? They are becoming a great model for big brands in the 21st century:

EMBRACE AUTHENTICITY

Companies often have a set of standards and values they hold themselves (and their suppliers) to, but how are consumers to know if a company follows these values? Brands need to be honest and show they are acting with integrity. With Chipotle announcing that they are cutting one of their main protein toppings from some of their stores, they indicated they are not afraid to show that they uphold their standards.

TRANSPARENCY FOR THE MODERN WORLD

Ever since the economic crash, more people are cynical about corporations’ behavior and motives - only 3% of Americans think big businesses are honest and transparent! Companies can no longer afford to hide behind the curtain with more and more people calling for transparency, and Chipotle knows this and is being honest about their product.

DIGITAL EVERYTHING

We live in a digital world. People are always connected, which makes it easier for information to be seen by the masses, and it means that both good and bad information about a company can quickly spread. A company cannot wait and hope a bad piece of information will never go public, but instead they need to embrace the digital side and come forward with the information. While Chipotle’s announcement about no longer serving pork might not be “bad” information, it does indicate that the company is embracing the digital world and is not letting anyone beat them to the punch.

Should more companies follow in Chipotle’s footsteps of providing more transparency and authenticity? Let us know in the comments below and join the conversation on twitter!

Best of the Blog - June 2015

Each month, we highlight some of our more popular content on the SSC blog!

In case you missed them, here's a round-up of our most popular blog posts from this past month. These are the articles that received the most attention from our online audience. Check them out! 

  1. 8 Steps to Becoming a Better Sustainability Consultant
  2. 5 Habits That Might Be Stunting Your Sustainability Leadership
  3. Puma, Adidas, Under Armour - Who Has the Best Sustainability Sustainability
  4. Companies with GREAT Sustainability Websites
  5. How Much Money do Sustainability Consultants Make?

If you like an article, please consider sharing it online via your favorite social media platform. Helping us grow our audience is the #1 way you can show your support for the work that we do.

Greening Your Non-Profit from the Inside Out

Enjoy this blog post from the SSC archives:

Why is environmental responsibility important to an organization’s bottom line?  What are key impacts?  What does your organization’s carbon footprint look like?  Where should you begin?  These questions and more are addressed in an excellent resource that is easy-to-use and only a download away.  If you work for a non-profit or if you have non-profit clients, this is something that you will want to take a look at. 

Greening Your Non-Profit from the Inside Out: A NeighborWorks® Guide for Community Development Organizations” essentially serves as a handbook that was designed to provide community development organizations with an easy-to-use resource for taking the first steps towards “going green”.

Using the results of the sustainability action plans from 2008, NeighborWorks developed a manual and online course entitled “Greening Your Nonprofit Business” in 2009. The manual, produced in conjunction with Strategic Sustainability Consulting, is available free online to all network organizations and to the broader community development field to help them take steps toward environmental sustainability. The manual has been downloaded 24,000+ times since its publication in 2009, making it one of the most popular downloads on www.nw.org.  Once you start to skim you’ll quickly realize why it’s a top download and how it is still relevant today.

It begins with a general introduction to the topic of environmental sustainability and prepares you for the following chapters that dive into specific green action items to get you started.  Divided into eleven “green” topics ranging from energy efficiency to customer communication, each section provides a wealth of information.  Statistics, case studies, recommendations, and other resources will help you to understand the environmental impacts of each topic and how to go about minimizing that impact in a simple, cost-effective way.  Because there is no “one size fits all” solution to going green, the manual includes website links to some of the best organizations working on the issue—where you can find a solution tailored to fit your circumstances.  This information is organized so that you can quickly find the information you need.  

In case you didn’t already know, we partner and work with NeighborWorks on a lot of different projects and have found their dual mission to be a perfect match for what we have to offer as well.  NeighborWorks America is the country’s leader in affordable housing and community development, working to create opportunities for lower-income people to live in affordable homes in safe, sustainable neighborhoods that are healthy places for families to grow.  NeighborWorks commits to being a leader with its network in employing and promoting equitable, green and sustainable practices for the long-term benefit of the environment so that people can live and work in healthy, ecologically friendly, and affordable places.  Learn more here and download the manual today!

Find out how you can become a better sustainability leader in one of our latest blogs.