<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Thu, 17 May 2012 16:01:33 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>SSC Blog</title><link>http://www.sustainabilityconsulting.com/blog/</link><description>News and Views from Strategic Sustainability Consulting</description><lastBuildDate>Thu, 17 May 2012 14:00:32 +0000</lastBuildDate><copyright>2009</copyright><language>en-US</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>Was the Recession Actually *Good* for Sustainability?</title><category>CDP</category><category>supply chain</category><category>sustainability</category><category>trends</category><dc:creator>SSC Team</dc:creator><pubDate>Thu, 17 May 2012 14:00:32 +0000</pubDate><link>http://www.sustainabilityconsulting.com/blog/2012/5/17/was-the-recession-actually-good-for-sustainability.html</link><guid isPermaLink="false">338338:3619508:15886854</guid><description><![CDATA[<p><span style="color: black;">There are some compelling reasons to believe that the 2008-2011 economic slowdown was (contrary to popular belief) beneficial to the sustainability movement. Don't believe us? Then you'll definitely want to check out the last of four video clips with Kenton Harmer&nbsp;</span>(you can read <a href="http://www.sustainabilityconsulting.com/blog/2012/5/8/lessons-on-supplier-sustainability-from-the-agriculture-sect.html" target="_blank">Part 1</a>, <a href="http://www.sustainabilityconsulting.com/blog/2012/5/10/why-cant-we-get-robust-supply-chain-emissions-data.html" target="_blank">Part 2</a>, and <a href="http://www.sustainabilityconsulting.com/blog/2012/5/15/do-this-one-thing-before-you-ask-suppliers-for-sustainabilit.html" target="_blank">Part 3</a> in case you missed them)<span style="color: black;">, one of the lead researchers on the&nbsp;<a href="https://www.cdproject.net/CDPResults/CDP-2011-Agriculture-Report.pdf" target="_blank">Agriculture Emissions Supply Chain Report</a>&nbsp;by the&nbsp;<a href="http://www.sustainabilityconsulting.com/blog/2012/4/3/4-things-your-company-needs-to-know-about-the-carbon-disclos.html" target="_blank">Carbon Disclosure Project</a>.&nbsp;In this video, Kenton opines on the future of sustainability benchmarking, why the recession was good for sustainability, and next steps for carbon accounting.</span></p>
<h3><strong>A Conversation with Kenton Harmer of Common Fields - Part 4 of 4</strong></h3>
<p><iframe width="500" height="284" src="http://www.youtube.com/embed/DUsSeGYxjMs" frameborder="0" allowfullscreen></iframe></p>
<p>Thanks, Kenton, for your insight -- we learned a lot from spending an hour with you!</p>
<p><strong><em><span style="text-decoration: underline;">About Kenton Harmer</span></em></strong><em> <br /></em></p>
<p><em>Kenton Harmer is the Senior Vice President of <a href="http://milepostconsulting.com/" target="_blank">Milepost Consulting</a> and Co-Director of <a href="http://common-fields.com/" target="_blank">Common Fields</a>.&nbsp; Common Fields, the agriculture practice of Milepost Consulting, is an industry leader at creating and implementing evidence-based sustainability strategies for the agriculture sector.&nbsp; &nbsp;As one of the founding partners of Common Fields, Kenton&rsquo;s experience is in developing methodologies and systems that measure the sustainability performance of agricultural operations and sectors.&nbsp; With an MBA in Sustainable Management, Kenton specializes in translating this technical data into strategies and lasting changes that improve an organization&rsquo;s market position and long-term profitability. &nbsp;Contact him at&nbsp;<span style="color: black;"><a href="mailto:kenton@common-fields.com" target="_blank">kenton@common-fields.com</a>.</span></em></p>]]></description><wfw:commentRss>http://www.sustainabilityconsulting.com/blog/rss-comments-entry-15886854.xml</wfw:commentRss></item><item><title>Do This One Thing BEFORE You Ask Suppliers for Sustainability Information</title><category>CDP</category><category>supply chain</category><category>sustainability</category><category>trends</category><dc:creator>SSC Team</dc:creator><pubDate>Tue, 15 May 2012 14:00:52 +0000</pubDate><link>http://www.sustainabilityconsulting.com/blog/2012/5/15/do-this-one-thing-before-you-ask-suppliers-for-sustainabilit.html</link><guid isPermaLink="false">338338:3619508:15886717</guid><description><![CDATA[<p>Today, we showcase the third of four video clips with Kenton Harmer (you can read <a href="http://www.sustainabilityconsulting.com/blog/2012/5/8/lessons-on-supplier-sustainability-from-the-agriculture-sect.html" target="_blank">Part 1</a> and <a href="http://www.sustainabilityconsulting.com/blog/2012/5/10/why-cant-we-get-robust-supply-chain-emissions-data.html" target="_blank">Part 2</a> in case you missed them), one of the lead researchers on the <a href="https://www.cdproject.net/CDPResults/CDP-2011-Agriculture-Report.pdf" target="_blank">Agriculture Emissions Supply Chain Report</a> by the <a href="http://www.sustainabilityconsulting.com/blog/2012/4/3/4-things-your-company-needs-to-know-about-the-carbon-disclos.html" target="_blank">Carbon Disclosure Project</a>. In this video, Kenton reveals what companies should do BEFORE embarking on a data-gathering mission with their suppliers.</p>
<h3>A Conversation with Kenton Harmer of Common Fields - Part 3 of 4</h3>
<p><iframe width="500" height="284" src="http://www.youtube.com/embed/Nu2yzkmA6qU" frameborder="0" allowfullscreen></iframe></p>
<p>Thanks to Kenton for his insight -- and stay tuned for our next follow-up article with the final clip from our interview!</p>
<p><strong><em><span style="text-decoration: underline;">About Kenton Harmer</span></em></strong><em> <br /></em></p>
<p><em>Kenton Harmer is the Senior Vice President of <a href="http://milepostconsulting.com/" target="_blank">Milepost Consulting</a> and Co-Director of <a href="http://common-fields.com/" target="_blank">Common Fields</a>.&nbsp; Common Fields, the agriculture practice of Milepost Consulting, is an industry leader at creating and implementing evidence-based sustainability strategies for the agriculture sector.&nbsp; &nbsp;As one of the founding partners of Common Fields, Kenton&rsquo;s experience is in developing methodologies and systems that measure the sustainability performance of agricultural operations and sectors.&nbsp; With an MBA in Sustainable Management, Kenton specializes in translating this technical data into strategies and lasting changes that improve an organization&rsquo;s market position and long-term profitability. &nbsp;Contact him at&nbsp;<span style="color: black;"><a href="mailto:kenton@common-fields.com" target="_blank">kenton@common-fields.com</a>.</span></em></p>]]></description><wfw:commentRss>http://www.sustainabilityconsulting.com/blog/rss-comments-entry-15886717.xml</wfw:commentRss></item><item><title>Why Can't We Get Robust Supply Chain Emissions Data?</title><category>CDP</category><category>supply chain</category><category>trends</category><dc:creator>SSC Team</dc:creator><pubDate>Thu, 10 May 2012 14:01:02 +0000</pubDate><link>http://www.sustainabilityconsulting.com/blog/2012/5/10/why-cant-we-get-robust-supply-chain-emissions-data.html</link><guid isPermaLink="false">338338:3619508:15886579</guid><description><![CDATA[<p>In 2011, the&nbsp;<a href="http://www.sustainabilityconsulting.com/blog/2012/4/3/4-things-your-company-needs-to-know-about-the-carbon-disclos.html" target="_blank">Carbon Disclosure Project</a>&nbsp;chose&nbsp;agriculture as the focus of their pilot study on carbon emissions and the supply chain. Using the examples of tomatoes and potatoes, the research team looked at how effective, robust, and accessible it was to gather data from agriculture suppliers. The results, compiled in&nbsp;<a href="https://www.cdproject.net/CDPResults/CDP-2011-Agriculture-Report.pdf" target="_blank">Unearthed: Agricultural Emissions in the Corporate Supply Chain</a>, are fascinating and offer lessons for companies in a variety of industries -- particularly those with major supply chain sustainability challenges.</p>
<p>Below, we showcase the second of four video clips with Kenton Harmer (<span style="color: red;"><a href="http://www.sustainabilityconsulting.com/blog/2012/5/8/lessons-on-supplier-sustainability-from-the-agriculture-sect.html" target="_blank">you can read Part 1 here</a></span>), one of the lead researchers on the CDP agriculture report and a great friend to Strategic Sustainability Consulting. In this clip, Kenton discusses the key obstacles to getting high-quality emissions data from producers and packages. There are great lessons here for ALL companies thinking about supply chain sustainability.</p>
<h3><strong>A Conversation with Kenton Harmer of Common Fields - Part 2 of 4</strong></h3>
<p><iframe width="500" height="284" src="http://www.youtube.com/embed/g5Luahpvoq4" frameborder="0" allowfullscreen></iframe></p>
<p>Thanks to Kenton for his insight -- and stay tuned for follow-up articles with the remaining two clips from our interview!</p>
<p><strong><em><span style="text-decoration: underline;">About Kenton Harmer</span></em></strong><em> <br /></em></p>
<p><em>Kenton Harmer is the Senior Vice President of <a href="http://milepostconsulting.com/" target="_blank">Milepost Consulting</a> and Co-Director of <a href="http://common-fields.com/" target="_blank">Common Fields</a>.&nbsp; Common Fields, the agriculture practice of Milepost Consulting, is an industry leader at creating and implementing evidence-based sustainability strategies for the agriculture sector.&nbsp; &nbsp;As one of the founding partners of Common Fields, Kenton&rsquo;s experience is in developing methodologies and systems that measure the sustainability performance of agricultural operations and sectors.&nbsp; With an MBA in Sustainable Management, Kenton specializes in translating this technical data into strategies and lasting changes that improve an organization&rsquo;s market position and long-term profitability. &nbsp;Contact him at&nbsp;<span style="color: black;"><a href="mailto:kenton@common-fields.com" target="_blank">kenton@common-fields.com</a>.</span></em></p>]]></description><wfw:commentRss>http://www.sustainabilityconsulting.com/blog/rss-comments-entry-15886579.xml</wfw:commentRss></item><item><title>Lessons on Supplier Sustainability from the Agriculture Sector</title><category>CDP</category><category>consumption</category><category>packaging</category><category>supply chain</category><category>trends</category><dc:creator>SSC Team</dc:creator><pubDate>Tue, 08 May 2012 14:01:06 +0000</pubDate><link>http://www.sustainabilityconsulting.com/blog/2012/5/8/lessons-on-supplier-sustainability-from-the-agriculture-sect.html</link><guid isPermaLink="false">338338:3619508:15886079</guid><description><![CDATA[<p>There are three things you need to know about the agriculture sector and sustainability:</p>
<ol>
<li>The agriculture sector is responsible for about 14% of global greenhouse gas emissions, and about 8% of US greenhouse gas emissions.&nbsp;</li>
<li>Up to 80% (and sometimes more) of the emissions from agriculture products (food, feed, etc.) occur on the farm and during packaging.</li>
<li>It is also one of the sectors most vulnerable to the impacts of climate change (shifting weather patterns, drought, extreme weather events, etc.).&nbsp; </li>
</ol>
<p>It makes sense then, that the <a href="http://www.sustainabilityconsulting.com/blog/2012/4/3/4-things-your-company-needs-to-know-about-the-carbon-disclos.html" target="_blank">Carbon Disclosure Project</a>&nbsp;would choose agriculture as the focus of their 2011 pilot study on carbon emissions and the supply chain. Using the examples of tomatoes and potatoes, the research team looked at how effective, robust, and accessible it was to gather data from agriculture suppliers. The results, compiled in <a href="https://www.cdproject.net/CDPResults/CDP-2011-Agriculture-Report.pdf" target="_blank">Unearthed: Agricultural Emissions in the Corporate Supply Chain</a>, are fascinating and offer lessons for companies in a variety of industries -- particularly those with major supply chain sustainability challenges.</p>
<p>Below, we showcase the first of four video clips with Kenton Harmer, one of the lead researchers on the CDP agriculture report (and a great friend to Strategic Sustainability Consulting). In this introduction, Kenton provides an overview of the report's findings and discusses some of the surprising discoveries uncovered in his research.</p>
<h3><strong>A Conversation with Kenton Harmer of Common Fields - Part 1 of 4</strong></h3>
<p><iframe width="500" height="284" src="http://www.youtube.com/embed/g-hV6zGq-HU" frameborder="0" allowfullscreen></iframe></p>
<p>Thanks to Kenton for his insight -- and stay tuned for follow-up articles with the next three clips from our interview!</p>
<p><strong><em><span style="text-decoration: underline;">About Kenton Harmer</span></em></strong><em> <br /></em></p>
<p><em>Kenton Harmer is the Senior Vice President of <a href="http://milepostconsulting.com/" target="_blank">Milepost Consulting</a> and Co-Director of <a href="http://common-fields.com/" target="_blank">Common Fields</a>.&nbsp; Common Fields, the agriculture practice of Milepost Consulting, is an industry leader at creating and implementing evidence-based sustainability strategies for the agriculture sector.&nbsp; &nbsp;As one of the founding partners of Common Fields, Kenton&rsquo;s experience is in developing methodologies and systems that measure the sustainability performance of agricultural operations and sectors.&nbsp; With an MBA in Sustainable Management, Kenton specializes in translating this technical data into strategies and lasting changes that improve an organization&rsquo;s market position and long-term profitability. &nbsp;Contact him at&nbsp;<span style="color: black;"><a href="mailto:kenton@common-fields.com" target="_blank">kenton@common-fields.com</a>.</span></em></p>]]></description><wfw:commentRss>http://www.sustainabilityconsulting.com/blog/rss-comments-entry-15886079.xml</wfw:commentRss></item><item><title>How Much Water Does Your Home Waste?</title><category>consumption</category><category>green communication</category><category>green reads</category><category>water</category><dc:creator>SSC Team</dc:creator><pubDate>Thu, 03 May 2012 14:00:51 +0000</pubDate><link>http://www.sustainabilityconsulting.com/blog/2012/5/3/how-much-water-does-your-home-waste.html</link><guid isPermaLink="false">338338:3619508:15697488</guid><description><![CDATA[<p>Every once in a while we come across a great infographic that we just have to share.&nbsp; Here's a great one from&nbsp;<a href="http://www.elocal.com/content/home-expert-network/water-home-wasting-infographic-431" target="_blank">elocal.com</a>&nbsp;about US residential water consumption and the opportunity for homes across America to amp up their water smarts.&nbsp; Enjoy!</p>
<p><a href="http://www.elocal.com/content/home-expert-network/water-home-wasting-infographic-431"><img src=" http://www.elocalwebsites.com/externalAssets/Blogs/HomeWaterConservation.jpg" width="500" height="2000" alt="Home Water Conservation Infographic" /></a><br />Source: <a href="http://www.elocal.com">eLocal.com</a></p>]]></description><wfw:commentRss>http://www.sustainabilityconsulting.com/blog/rss-comments-entry-15697488.xml</wfw:commentRss></item><item><title>Earth Day Giveaway Winner Announced!</title><category>SSC</category><category>special offers</category><dc:creator>SSC Team</dc:creator><pubDate>Tue, 01 May 2012 14:00:31 +0000</pubDate><link>http://www.sustainabilityconsulting.com/blog/2012/5/1/earth-day-giveaway-winner-announced.html</link><guid isPermaLink="false">338338:3619508:15980255</guid><description><![CDATA[<p><span style="color: windowtext;">We would like to take a minute to pause and thank our sustainability readers!&nbsp; You are simply fabulous and we loved celebrating earth month this year with you during our <a href="http://www.sustainabilityconsulting.com/earth-day-giveaway/?SSScrollPosition=798" target="_blank">giveaway contest</a>!&nbsp; </span></p>
<p>In celebration of Earth Month we offered our sustainability readers the opportunity to win an energy-savings Nest Thermostat, valued at $250.&nbsp; Readers who had downloaded one of our many free <a href="http://www.sustainabilityconsulting.com/ssc-resources/" target="_blank">resources</a><a href="http://www.sustainabilityconsulting.com/ssc-resources/" target="_blank"></a><span style="color: windowtext;">,</span> available through the Strategic Sustainability Consulting website, then posted their thoughts on our <a href="https://www.facebook.com/pages/Strategic-Sustainability-Consulting/82072648180?ref=ts" target="_blank">Facebook</a> <a href="https://www.facebook.com/pages/Strategic-Sustainability-Consulting/82072648180?ref=ts"></a>wall with the title or link of the publication they commented on.&nbsp; The feedback has been great, and we can&rsquo;t thank you enough for participating.&nbsp; Please continue to send us your comments &hellip; they are invaluable to the work we are doing!&nbsp; Here are some of our favorite Facebook posts:</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.sustainabilityconsulting.com/storage/05012012a.jpg?__SQUARESPACE_CACHEVERSION=1335298744600" alt="" /></span></span><span class="full-image-block ssNonEditable"><span><img src="http://www.sustainabilityconsulting.com/storage/05012012b.jpg?__SQUARESPACE_CACHEVERSION=1335298762814" alt="" /></span></span><span class="full-image-block ssNonEditable"><span><img src="http://www.sustainabilityconsulting.com/storage/05012012c.jpg?__SQUARESPACE_CACHEVERSION=1335298795031" alt="" /></span></span><span class="full-image-block ssNonEditable"><span><img src="http://www.sustainabilityconsulting.com/storage/05012012d.jpg?__SQUARESPACE_CACHEVERSION=1335298819498" alt="" /></span></span></p>
<p><span style="color: windowtext;">A special thanks to <a id="js_5" href="https://www.facebook.com/profile.php?id=100002175654974">Michele Hallahan</a>, <a id="js_6" href="https://www.facebook.com/arturopelayo">Arturo Pelayo Ar&eacute;chiga</a>, and <a id="js_7" href="https://www.facebook.com/monica.pelayo">Monica Pelayo</a>&nbsp;for their burst of last minute enthusiasm yesterday!&nbsp;</span></p>
<p><span style="color: windowtext;">And now we are happy to announce that our winner has been randomly selected and is &hellip; <em>drum roll please!</em> &hellip; <strong>Ryan Van Patten</strong>!&nbsp; Thank you for participating Ryan, our team will be in touch with you to ship out your new Nest Thermostat!</span></p>
<p><span style="color: windowtext;">Thanks again to all of our sustainability readers!&nbsp; You can have an impact on our continued work by providing your thoughts, suggestions, and ideas. We carefully track your feedback, so please continue to tell us what you think! &nbsp;&nbsp;</span></p>]]></description><wfw:commentRss>http://www.sustainabilityconsulting.com/blog/rss-comments-entry-15980255.xml</wfw:commentRss></item><item><title>Three Steps to a Credible Sustainability Strategy (Part 3 of 3)</title><category>strategy</category><category>sustainability</category><dc:creator>SSC Team</dc:creator><pubDate>Thu, 26 Apr 2012 14:00:00 +0000</pubDate><link>http://www.sustainabilityconsulting.com/blog/2012/4/26/three-steps-to-a-credible-sustainability-strategy-part-3-of.html</link><guid isPermaLink="false">338338:3619508:15499387</guid><description><![CDATA[<p>Last month, Strategic Sustainability Consulting was invited to participate in a trade association's annual board meeting, to discuss what they could do on the sustainability frontier. (Having flown under the radar for some time, this particular industry is taking its first steps to formally communicate the work that its members are doing with regard to environmental and social responsibility.) SSC President Jennifer Woofter gave a short presentation called, &ldquo;3 Steps to a Credible Sustainability Strategy.&rdquo;</p>
<p>Since the presentation was so well received, we've put together a short recap. We previously shared <a href="http://www.sustainabilityconsulting.com/blog/2012/4/24/three-steps-to-a-credible-sustainability-strategy-part-1-of.html" target="_blank">part 1</a> and <a href="http://www.sustainabilityconsulting.com/blog/2012/4/25/three-steps-to-a-credible-sustainability-strategy-part-2-of.html" target="_blank">part 2</a>. Today, we offer the final video clip that discussed the third step in a credible sustainability strategy. Enjoy!</p>
<p><iframe width="500" height="284" src="http://www.youtube.com/embed/BBsIOtImfyw" frameborder="0" allowfullscreen></iframe></p>
<p><em>In celebration of Earth Month SSC is offering our sustainability  readers the opportunity to win an energy-savings Nest Thermostat, valued  at $250.&nbsp; Click to <a href="../../earth-day-giveaway/?SSScrollPosition=798" target="_blank">learn more</a> about the Earth Day Giveaway.</em></p>]]></description><wfw:commentRss>http://www.sustainabilityconsulting.com/blog/rss-comments-entry-15499387.xml</wfw:commentRss></item><item><title>Three Steps to a Credible Sustainability Strategy (Part 2 of 3)</title><category>strategy</category><category>sustainability</category><dc:creator>SSC Team</dc:creator><pubDate>Wed, 25 Apr 2012 14:00:50 +0000</pubDate><link>http://www.sustainabilityconsulting.com/blog/2012/4/25/three-steps-to-a-credible-sustainability-strategy-part-2-of.html</link><guid isPermaLink="false">338338:3619508:15499324</guid><description><![CDATA[<p>Last month, Strategic Sustainability Consulting was invited to participate in a trade association's annual board meeting, to discuss what they could do on the sustainability frontier. (Having flown under the radar for some time, this particular industry is taking its first steps to formally communicate the work that its members are doing with regard to environmental and social responsibility.) SSC President Jennifer Woofter gave a short presentation called, &ldquo;3 Steps to a Credible Sustainability Strategy.&rdquo;</p>
<p>Since the presentation was so well received, we've put together a short recap. We shared part 1 <a href="http://www.sustainabilityconsulting.com/blog/2012/4/24/three-steps-to-a-credible-sustainability-strategy-part-1-of.html" target="_blank">here</a>. Below is part 2 of our 3 part series -- stay tuned for the third and final video clip on April 26<sup>th</sup>!</p>
<p><iframe width="500" height="284" src="http://www.youtube.com/embed/Jc7fDL0SLx4" frameborder="0" allowfullscreen></iframe></p>
<p><em>In celebration of Earth Month SSC is offering our sustainability  readers the opportunity to win an energy-savings Nest Thermostat, valued  at $250.&nbsp; Click to <a href="../../earth-day-giveaway/?SSScrollPosition=798" target="_blank">learn more</a> about the Earth Day Giveaway.</em></p>]]></description><wfw:commentRss>http://www.sustainabilityconsulting.com/blog/rss-comments-entry-15499324.xml</wfw:commentRss></item><item><title>Three Steps to a Credible Sustainability Strategy (Part 1 of 3)</title><category>strategy</category><category>sustainability</category><dc:creator>SSC Team</dc:creator><pubDate>Tue, 24 Apr 2012 14:00:10 +0000</pubDate><link>http://www.sustainabilityconsulting.com/blog/2012/4/24/three-steps-to-a-credible-sustainability-strategy-part-1-of.html</link><guid isPermaLink="false">338338:3619508:15499230</guid><description><![CDATA[<p>Last month, Strategic Sustainability Consulting was invited to participate in a trade association's annual board meeting, to discuss what they could do on the sustainability frontier. (Having flown under the radar for some time, this particular industry is taking its first steps to formally communicate the work that its members are doing with regard to environmental and social responsibility.) SSC President Jennifer Woofter gave a short presentation called, &ldquo;Three Steps to a Credible Sustainability Strategy.&rdquo;</p>
<p>Since the presentation was so well received, we've put together a short recap. Below is part 1 of our 3 part series. We hope you enjoy it -- stay tuned on April 25<sup>th</sup> for part 2!</p>
<p><iframe width="500" height="284" src="http://www.youtube.com/embed/u3hVJj8E_vE" frameborder="0" allowfullscreen></iframe></p>
<p><em>In celebration of Earth Month SSC is offering our sustainability  readers the opportunity to win an energy-savings Nest Thermostat, valued  at $250.&nbsp; Click to <a href="../../earth-day-giveaway/?SSScrollPosition=798" target="_blank">learn more</a> about the Earth Day Giveaway.</em></p>]]></description><wfw:commentRss>http://www.sustainabilityconsulting.com/blog/rss-comments-entry-15499230.xml</wfw:commentRss></item><item><title>New White Paper “Green Marketing: Think Before You Act” Now Available</title><category>corporate governance</category><category>green communication</category><category>green marketing</category><category>sustainability reporting</category><dc:creator>SSC Team</dc:creator><pubDate>Thu, 19 Apr 2012 14:01:09 +0000</pubDate><link>http://www.sustainabilityconsulting.com/blog/2012/4/19/new-white-paper-green-marketing-think-before-you-act-now-ava.html</link><guid isPermaLink="false">338338:3619508:15805558</guid><description><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 150px;" src="http://www.sustainabilityconsulting.com/storage/04192012.jpg?__SQUARESPACE_CACHEVERSION=1334173335727" alt="" /></span></span></p>
<p>Today we&rsquo;re releasing our latest white paper, &ldquo;Green Marketing: Think Before You Act.&rdquo;</p>
<p>This paper provides a brief background on green marketing and the associated risks of greenwashing.&nbsp; It describes the important role of standards and certifications in green marketing, offers an analytical framework to help businesses choose among them, and explores the other green marketing tools as they are most appropriate for each company.&nbsp;</p>
<p>A discussion of positioning also lays the groundwork for a proposed analytical framework to use when approaching green marketing communications as well as some of the less obvious challenges posed by green marketing communications, such as certain risks of disclosure.&nbsp; This paper will help you identify an appropriate green marketing strategy, as a high level overview, and how to position your company to use the larger array of green marketing tools while minimizing the risk of greenwashing.</p>
<p>To read more, <a href="http://www.sustainabilityconsulting.com/extra-resources/green-marketing-think-before-you-act-1.html" target="_blank">download this free white paper</a>!</p>]]></description><wfw:commentRss>http://www.sustainabilityconsulting.com/blog/rss-comments-entry-15805558.xml</wfw:commentRss></item></channel></rss>
