This GreenBiz white paper explores AER Worldwide’s decision to go solar with Vista Solar and SunPower and expand their environmental commitment. It hasn’t just been good for the environment, it’s been extremely lucrative for the company’s bottom line, too. AER (an electronic waste recycling company) started the journey to solar by wanting to add value to their property and expand their commitment to the environment. By installing solar on their facility with Vista Solar and SunPower, the company was able to offset 99% of their electricity bills and offset 259 tons of CO2. That’s a huge impact, both for AER and for the community around them.
Enjoy this post from the SSC Archives.
Having trouble staying on top of recent sustainability news? Fear not, we've got you covered. Here are three articles that we thought were worth highlighting. Each tackles a different area of sustainability: metrics, gender, and engagement. Enjoy!
Why are CEOs struggling to prove sustainability value to investors? "By 2013, 62 percent of CEOs said they couldn't accurately quantify the business value of their sustainability initiatives. An inability to link value with sustainability makes it harder to answer crucial decision-making questions such as: What level of sustainability investment is appropriate? What is the return on investment from current programs and what are the priority areas? Is our profitability driven by more sustainable products and services?"
Boards with More Women Pay Less for Acquisitions "Everyone is overconfident — we always think we are better than our true selves — and when men and women are dealing with known quantities they tend to be fairly similar in that regard as well. But when they are looking at unknowns, or when feedback is delayed or uncertain instead of specific and immediate, women demonstrate less overconfidence than men. So the M&A setting is an ideal setting in terms of how it amplifies gender differences in responding to uncertainty with overconfidence."
Timberland’s CEO on Deciding to Engage with Angry Activists - "My first response to the e-mails was to be pretty angry myself. Of all the environmental problems Timberland has been actively committed to addressing, deforestation tops the list. We’ve planted a million trees in China; we host community regreening events in cities all over the world. Our logo is a tree, for crying out loud. How much more ridiculous could this campaign be? It would have been laughable—if not for the 65,000 Greenpeace supporters who were buying into the allegations."
For more information on how to tell your sustainability story, check out our white paper, Green Marketing: Think Before You Act.
We try to post a new blog at least once a week, just to share our insights into the world of sustainability strategy and what it takes to be a sustainability consultant or professional today. Here are our most-read posts from February.
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