WEBINAR: Green and Profitable: Creating Green Messages that Make Your Customers WANT to Buy
Is your company's commitment to improve the world a "best-kept secret?" Or are you openly using your values in your marketing, but not getting the results you want? Learn how to get the most possible marketing value out of your values. Treating the earth with respect, providing a healthy and welcoming atmosphere, donating a portion of your profits, supporting social and environmental goals-are all marketing points to help you stand out in your prospects' mind. Harness these points to build not only sales, but customer loyalty-to the point that they become part of your unpaid word-of-mouth army of fans and ambassadors.
Join us for a 60-minute interactive discussion with Shel Horowitz, an international speaker, marketing consultant and author of "Guerilla Marketing Goes Green" as we discuss winning strategies to improve your profits. You'll learn how to:
- Identify the existing actions and policies most conducive to attracting socially and environmentally conscious fans
- Create marketing strategies that easily bring these to their attention
- Involve your customers with a feeling of "ownership" and participation
- Turn this reservoir of good will into a powerful, virtually free, marketing machine
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