Shari Aaron - Socially Responsive Marketing

In our fourth podcast, we talk with Shari Aaron - founder of Fresh Marketing and co-author of the forthcoming book Climb the Green Ladder.  Shari has a long history of working with companies to identify their stakeholders' values and to connect their marketing efforts to what people really care about.  In this podcast, we talk about how companies are using socially responsive marketing to reach customers in new ways.

Shari Aaron - Socially Responsive Marketing