VIEWS: How to Get People to Change (for the Greener): Part 4
Monday, March 8, 2010 |
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Dispatch from SSC President Jennifer Woofter
In the February edition of Inc, authors Chip Heath and Dan Heath (of Made to Stick fame) discuss their new book on change management in an article How to Get People to Change. It’s a fascinating look at what it takes people to shift their thinking and their actions, and I wanted to look at some of their thoughts in a “green angle”. What follows are excerpts from the article, with my reflections as a sustainability consultant.




