TED Talks Sustainability: How Big Brands Can Help Save Biodiversity

Nothing inspires us like a good TED talk, and here’s one of our favorites. Enjoy it!

About the Speaker: Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution.

About the Talk: Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.