Using your sustainability report to tell a story is an advanced practice- many organizations can't identify their story, let alone talk about it publicly. (This is where the input of a sustainability consultant can help!) It's not completely an either/or proposition, however. One easy way to begin the story-telling process is through the use of case studies- a short "snapshot" that doesn't have to neatly fit into the rest of the reporting format.
To learn more about using case studies, read our slideshare, How to Choose Case Studies for your Corporate Sustainability Report, which provides some helpful suggestions.
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